Essity launches the first wheat straw pulp toilet paper on the German market to reduce its carbon footprint

The Zewa product range contains at least 10% wheat straw pulp from raw materials, making the company "the first company in Europe to use local agricultural residues in industrial production, ultimately reducing the carbon footprint of its products". The launch of Essity's first straw pulp toilet paper in the German market is an innovative initiative. The use of wheat straw pulp as raw material not only embodies the concept of environmental protection and sustainable development, but also provides consumers with a new choice, promotes the further exploration of the toilet paper industry in the use of materials, and injects new impetus into the low-carbon and sustainable development of household paper. Essity launches its first straw pulp toilet paper on the German market under a separate brand: Zewa toilet paper. A spokesperson for Essity noted that the move makes Essity "the first brand manufacturer in Europe to offer premium wheat straw pulp toilet paper". This product uses the local wheat straw straw where Essity's Mannheim factory is located as raw material, because wheat straw is an annual plant, and a large number of wheat will be produced every year after maturity, if it cannot be used reasonably, it may be harmful to the environment, using the latest processing technology, it can be processed into fibers and become raw materials for papermaking. The raw materials of the Zewa product range contain at least 10% wheat straw fibre, which, according to Essity, makes the company "the first company in Europe to use local agricultural residues in industrial production, ultimately reducing the carbon footprint of its products". The launch of Essity's first straw pulp toilet paper in the German market is an innovative initiative. The use of wheat straw pulp as raw material not only embodies the concept of environmental protection and sustainable development, but also provides consumers with a new choice, promotes the further exploration of the toilet paper industry in the use of materials, and injects new impetus into the low-carbon and sustainable development of household paper.